Google has made page speed a direct ranking factor. Slow sites rank lower, get less traffic, and lose customers. In fact, a 1-second delay in page load time can result in a 7% reduction in conversions. For a business making $100,000/month, that's $84,000 lost annually.
Beyond SEO, users expect instant gratification. Amazon found that every 100ms of latency cost them 1% in sales. We optimize every aspect of your site's performance to ensure you're not leaving money on the table.
Core Web Vitals are now ranking factors. Fast sites rank higher, period.
Every second faster = 7% more conversions. Speed directly impacts revenue.
Every millisecond matters - we optimize it all
Compress, resize, and lazy-load images. Convert to WebP format for 30% smaller file sizes without quality loss.
Remove unnecessary characters from HTML, CSS, and JavaScript. Combine files to reduce HTTP requests.
Configure caching, GZIP compression, and server response times. Upgrade hosting if needed for better performance.
Deploy content delivery networks to serve files from servers closest to your users, reducing latency.
Clean up and optimize databases, implement efficient queries, and reduce server processing time.
Optimize critical rendering path, eliminate render-blocking resources, and improve first paint times.
Systematic approach to maximum performance
Comprehensive analysis using Google PageSpeed Insights, GTmetrix, and WebPageTest. We identify every bottleneck affecting your site's speed, from server response times to JavaScript execution. This includes technical SEO factors impacting performance.
Not all optimizations are equal. We prioritize fixes based on impact and effort, focusing first on changes that deliver the biggest speed improvements. Core Web Vitals take priority for SEO benefits.
Execute optimizations systematically: image compression, code minification, caching setup, CDN deployment, and database optimization. Every change is tested to ensure it improves performance without breaking functionality.
Special focus on mobile performance, as mobile users are even more sensitive to slow speeds. We optimize for cellular connections and ensure excellent mobile Core Web Vitals.
Speed optimization isn't one-and-done. We set up monitoring to track performance over time and provide monthly reports on speed metrics and their impact on SEO and conversions.
Meeting Google's standards for user experience
Target: Under 2.5 seconds
Measures loading performance. We optimize your largest content element to load faster through:
Target: Under 100ms
Measures interactivity. We ensure your site responds quickly to user interactions by:
Target: Under 0.1
Measures visual stability. We prevent annoying layout shifts through:
Real data showing why speed optimization pays for itself
If your site makes $50,000/month and we improve speed by 2 seconds:
Conversion Rate Increase
Additional Revenue/Month
Additional Revenue/Year
Cutting-edge solutions for maximum performance
Global content delivery network for instant file serving worldwide.
Advanced compression algorithm that's 20% better than GZIP.
Next-gen image format that's 30% smaller than JPEG/PNG.
In-memory data caching for lightning-fast database queries.
Common questions about improving site performance
Results vary, but we typically achieve 50-80% speed improvements. Most sites go from 5-8 seconds load time to under 2 seconds. We've seen PageSpeed scores jump from 30-40 to 90+ after optimization.
No. We test every optimization thoroughly before implementing it on your live site. We also create backups and can quickly revert any changes if needed. Your site's functionality remains intact while loading much faster.
Basic optimizations can be completed in 1-2 weeks. Comprehensive speed overhauls typically take 3-4 weeks depending on site complexity. We provide immediate wins while working on deeper optimizations.
Not always. We first optimize your current setup. If your hosting is the bottleneck, we'll recommend quality providers. Many sites achieve excellent speeds with optimization alone, saving you migration hassles.
Get a free speed analysis and see exactly how much faster your site could be loading.
Or call us directly at (425) 866-7111
Complete solutions for website excellence
Comprehensive analysis of all technical factors affecting your site's performance and rankings.
Ensure perfect performance on mobile devices where speed matters most.
Build new sites with speed and performance baked in from the start.